Formentor Rent a Car was the second Rent a Car in Mallorca and currently the oldest with more than 60 years of experience. Due to the generational change there is a clear demand for renewal by the property. We are facing an integral update: image, processes, operations...
As if it were the same thing we have reflected the destination and the product, being formentor (an "f") and a sinuous road the inspiration for the rebranding of this client. This brand with rounded shapes is accompanied by a summer color, positive but powerful.
We believe that renting a car does not have to be just a transport solution, a journey. Rent a car in Mallorca is a way to enjoy many roads and discover: close to the sea, mountain, motorways, curves ... In Formentor we decided to launch the Reach the Spot campaign that "challenged" customers to find certain places (spots) that we had glimpsed on the website and social networks.
For this business, the website was the central point of the project, since apart from designing a new modern and attractive website they had to start operating through a Cloud-based booking engine with integrations with the main international brokers and a program of affiliation for their collaborators. This meant an operational change in all respects, a radical change that positioned this Rent a Car in the front line.