Mallorca North Transfers is a door-to-door private transportation service to Palma Airport (PMI). It is a young company that strongly believes in digital strategy as a point of customer acquisition. It is a service with a very high volume of activity during the tourist season that is considerably reduced during the low season, period that is destined to the reservation management.
Being the tourism sector so incisive in relation to the demand for services during the season, anticipation is key. For this reason, we developed a web page integrated with our booking engine and optimized for this client through our seo positioning plans and SEM Google Adwords® campaigns. The goal is to expand business opportunities and advance work to what will be a tough season of services. Being a transport service to and from the airport, we inevitably need to book the trip in advance, which is why the booking engine is a key element in the strategy.